From SWOT to “So What?”: A New Method for Analyzing Outcomes

SWOT analyses have been used by marketers for years while planning for the outcome of anything, from a product to an individual, in a specific market. SWOT is an acronym for strengths, weaknesses, opportunities and threats, and is generally laid out in a four-plot grid, filled out with lists. While these analyses are the traditional […]

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Win $40,000 for Your Business Idea in the 2018 Utah Entrepreneur Challenge

The application is now open for the 2018 Utah Entrepreneur Challenge. Every year, this event provides college students the opportunity to compete for a $40,000 grand prize and more than $100,000 in cash and in-kind prizes. All college students in Utah are welcome to participate in this business-model competition. The registration deadline is Thursday, Feb. […]

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Diversity, Hiring & Why It Matters: 3 Lessons

I’m a 20-something-year-old, Caucasian, American, male living in Utah. Diversity is not the first thing anyone thinks when they meet me. And rightfully so. I’m part of the most privileged class of people in the world. Not only was I born in a developed country, am I college educated, come from Caucasian descent but I also […]

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4 Tips for Protecting Your Intellectual Property

As a law school graduate (not a licensed attorney), I empathize with many of my dear friends on the state of the legal market. As an entrepreneur, I lick my chops at the cutthroat opportunities it affords early-stage companies. Bringing together these two perspectives, here four tips for protecting your intellectual property (IP) and hiring […]

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Money for Your Startup Idea! An Overview of Grant Programs at the U

Many students hold onto amazing ideas because they lack funding. Ideas can be anything from social movements to devices that make life easier. But lack of funding is no longer a reason to stop developing your ideas. The Lassonde Entrepreneur Institute helps you innovate by providing many funding opportunities. All students are welcome to participate. […]

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Read Our New Brochures

Don’t miss our new brochures for the latest information about the Lassonde Entrepreneur Institute. Read them online or pick up a copy at Lassonde Studios. Inside you will find tips to succeed at Lassonde, an overview of our programs, stats and more. This is your one-stop-shop to learn about us and make sure you’re getting […]

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How to be a Student Entrepreneur Without Losing Your Mind

Entrepreneurship across college campuses has grown in the past decade. Now more than ever, students around the world are trying to put their ideas in motion. Even with the boom, college is still a tumultuous time on it’s own, and many of the challenges you’ll face as a student entrepreneur are often compounded. Four students, […]

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