Student Perspective: Innovation is about Building Self & Community Conscientiousness

As the producer of BIOTA, a science documentary web series focused on educating millennial audiences about creating symbiosis in their world, entrepreneurship is essential. BIOTA started in 2013, when my close friend Sabah Ul-Hasan and I discussed our angst of my having experienced prejudice working as women of color in our fields, for me as […]

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From the Faculty: The Telescope and the Microscope

Successfully founding a startup is hard. One of many challenges is the necessary shifting between your long-term vision for the business, on one hand, and rigorous short-term testing of critical hypotheses about it on the other. I call these different perspectives the telescope and microscope. The telescope represents the big-picture vision for a startup. It’s […]

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Intro to the World of Digital Marketing

Entrepreneurs are notorious for giving marketing efforts a backseat to product development, funding and other immediacies. This oversight costs them. A solid marketing strategy should be built into the business plan from the start and implemented as soon as you have a minimum viable product (MVP). As Mark Cuban says, “sales cure all.” The inverse corollary would be that a dearth of sales dooms an enterprise.

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Preparing Your Company for a Global Marketplace

You’re launching a venture. Things are happening fast. It’s all you can do to manage the day-to-day as your outlook veers from rosy to dire and back to rosy. Developments come at you like waves. In the chaos and exhilaration of the startup experience, globalizing your business might be the furthest thing from your mind. […]

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