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Doxy.me: Turning Risk into Reward

For some entrepreneurs, taking an unexpected opportunity all the way really pays off. Doxy.me is an online platform created by Brandon Welch that allows doctors to visit with their patients online through video calls, for free. In 2012, Welch was a Ph.D. student at the University of Utah in biomedical infographics. While working on a […]

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Founder of Cotopaxi Shares 4 Tips for Social Impact

When you think of adventure and “doing good,” you might also think about Cotopaxi. A Utah outdoor-gear brand with a knack for sustainable social change, this company has made waves with the integration of outdoor 24-hour “Questival” competitions that have a dual purpose: getting people into nature and funding charitable foundations. As for the gear sold […]

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From SWOT to “So What?”: A New Method for Analyzing Outcomes

SWOT analyses have been used by marketers for years while planning for the outcome of anything, from a product to an individual, in a specific market. SWOT is an acronym for strengths, weaknesses, opportunities and threats, and is generally laid out in a four-plot grid, filled out with lists. While these analyses are the traditional […]

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U Student Lands Prestigious Job at Boston Consulting Group

Bharath Velagapudi is finishing up his Ph.D. in biomedical engineering at the University of Utah. He is studying neural engineering and thought he was destined for a job as a researcher and professor. But that was before he enrolled in the Pierre and Claudette Lassonde New Venture Development Center. The technology commercialization program is provided […]

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Big Red Jelly: Marketing through Brand Storytelling

The Tiburonia Granrojo, better known as the “big red jellyfish,” was discovered in 2003. Although it is an unknown species to most, the jellyfish is considered the world’s most efficient animal. That is much like what Big Red Jelly, a University of Utah student startup, wants to provide through a marketing and strategy formula in the […]

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Win $40,000 for Your Business Idea in the 2018 Utah Entrepreneur Challenge

The application is now open for the 2018 Utah Entrepreneur Challenge. Every year, this event provides college students the opportunity to compete for a $40,000 grand prize and more than $100,000 in cash and in-kind prizes. All college students in Utah are welcome to participate in this business-model competition. The registration deadline is Thursday, Feb. […]

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