When starting a business, people often get caught up on what they believe are the most important parts of a brand. They obsess over the name, colors, and logo for their business, spending time and money making multiple logo iterations. But, they typically miss the fact that there is a lot more to branding than […]
Latest News
True Adherence: A Smarter Way to Exercise
Chris Bright and Kyle Poulin founded their company True Adherence to make exercise safer and more effective. When he worked as a personal trainer, Poulin saw too many people risk injury or stunt their progress because they were exercising incorrectly. True Adherence’s technology provides real-time feedback and data to help people exercise smarter. Now, Bright and […]
U. of Utah Ranked Top 10 for Entrepreneurship
The University of Utah’s David Eccles School of Business continues to be recognized as a top 10 school entrepreneurship. In new rankings for 2020, U.S. News & World Report ranked the Eccles School No. 10 (No. 6 among state schools) for undergraduate and No. 17 for graduate entrepreneurship. While Bloomberg Businessweek ranked it No. 6 […]
Live Martial Arts: Growing an Online Martial Arts Community and Resources
For Samery Moras, the founder of Live Martial Arts, martial arts aren’t just a hobby — they’re a part of who she is. “I was literally born into the world of martial arts,” she said. Her family owned a martial arts studio, and from a young age, Moras was inundated with martial arts. “I learned […]
$700,000 in Scholarships Available to University of Utah Students
Are you a current or incoming student at the University of Utah and looking for scholarships or leadership opportunities? The Lassonde Entrepreneur Institute is ran by students for students. Students can gain experiences through leadership and gain a scholarship at the same time. Lassonde provides up to $700,000 annually towards scholarships for students. Becoming a Lassonde […]
Life at Lassonde: Q&A with Resident Jade Hamachai
We sat down with Jade Hamachai, an entrepreneurship/business major here at the University of Utah. She told us about her days in club volleyball and the succulent/produce business she created in her hometown. She originally wanted to be a biology major, but has decided business/entrepreneurship is where her passion lies. Where are you from? I’m […]
ArtCiel: Wall Printing Technology for the Future
When Aaron Dobron entered the Master of Business Creation (MBC) program at the University of Utah’s David Eccles School of Business, he knew that he had a great business idea. Dobron is the co-founder of ArtCiel, which he describes as a “brand-new, state-of-the-art technology.” ArtCiel uses vertical wall printing to allow consumers to apply images […]
Photo Gallery: November at Lassonde 2019
Here are photos from our events and activities in November 2019 at Lassonde Studios and other locations. During the month, we planted attended Workshops, sang at Open Mic, learned about food entrepreneurship, make caramel apples, and more. All U students are welcome to attend our events and live here. Find upcoming events and activities on […]
Top 10 Announced in the 2019-20 Opportunity Quest
The University of Utah Opportunity Quest, a business model executive summary competition, announced the top 10 teams today for the 2019-20 competition. These teams will be competing for a chance to win $10,000 in cash prizes, including a $5,000 grand prize. The winners will be determined on competition day, Jan. 17, 2020. Find a list […]
Get Seeded Awards $10,410 in Grants in November
Seven student startup teams received $10,410 in milestone grants at the monthly Get Seeded Final Pitch Event at Lassonde Studios for November on Dec. 4. See below for a list of teams and their product ideas. Get Seeded is a monthly milestone grant funding program open to all college students in Utah. The first step […]