Big Red Jelly: Marketing through Brand Storytelling

The Tiburonia Granrojo, better known as the “big red jellyfish,” was discovered in 2003. Although it is an unknown species to most, the jellyfish is considered the world’s most efficient animal. That is much like what Big Red Jelly, a University of Utah student startup, wants to provide through a marketing and strategy formula in the […]

Continue reading


ColoClean: All-in-One Colonoscopy Prep Kit

An estimated 22.4 million colonoscopies are performed in United States each year. To perform an effective colonoscopy, the patient’s colon must be cleared of any organic material. However, according to biomedical engineering freshman Tobi Yoon, that isn’t always the case. “Twenty-five percent of those patients don’t complete their prep or show up to their operation […]

Continue reading


Meet the Summer Startups-in-Residence at Lassonde Studios

While most startup companies are lucky to work in a dirty garage, 17 student startups at the University of Utah have space this summer at the new Lassonde Studios building. The teams are startups-in-residence in the Company Launch program provided by the Lassonde Entrepreneur Institute, a nationally ranked division of the David Eccles School of […]

Continue reading