Great companies offer something more to customers than just products and services. The essence of a company, or its brand, stands to attract a loyal community, leading to more sales, and revenue in return. In a workshop titled “Build a World-Class Brand,” Josh Webber shared strategies to improve branding and outshine competitors. Webber founded Big […]
A clear, memorable, and unique company name can make your business successful just as much as a bad name can break your marketing strategy. To help you choose one, we asked founders in our community at the University of Utah’s Lassonde Entrepreneur Institute and other businesses around Salt Lake City for advice. Here are their […]
So, you want to do some digital marketing for your company? But you’re wondering about how to get started and what things you must be doing now and what things can wait? You’ve come to the right place. This article will help you answer those questions and prepare you to attract new customers using the […]
When starting a business, people often get caught up on what they believe are the most important parts of a brand. They obsess over the name, colors, and logo for their business, spending time and money making multiple logo iterations. But, they typically miss the fact that there is a lot more to branding than […]
Landing pages are one of the key elements in a digital marketing campaign. They persuade visitors to take action, such as to make a purchase or submit a contact form. When done right, a landing page can result in a new lead or sale. There are several different types of landing pages, and each one […]
Launching a startup without a target audience in mind is like making enough food for 100 people, then yelling out your front door to some passerby that you’re serving food. You might get a couple people to purchase your product or service (or to enter your home to eat), but most of your work will […]
When growing your startup, you want to get in front of as many people as possible. What better way than at events? Running a booth at a well-attended event is a fantastic way to familiarize other people with your startup and get them thinking and talking about you. Every startup, regardless of its size, can […]
How many acronyms, charts and consultations have you gone through just trying to find the right marketing strategy? While it is true that every product and business needs an individualized approach, there are some universal truths that pop up in every marketing campaign. Tyler Tate, marketing expert (see some of his work at tsquaredsports.com), offers […]
Pitching is a unique language of the mind. Unfortunately, the part of the brain that delivers a pitch is not the same part of the brain that receives it. Therefore, a skilled translator is needed–which is where you come in! Nolan Yager is a student at the University of Utah and a frequent pitcher who […]
The Tiburonia Granrojo, better known as the “big red jellyfish,” was discovered in 2003. Although it is an unknown species to most, the jellyfish is considered the world’s most efficient animal. That is much like what Big Red Jelly, a University of Utah student startup, wants to provide through a marketing and strategy formula in the […]
