With billions of people across the globe on platforms from Yelp to Twitter every day, it’s difficult for a startup to exist without a stable social media presence. However, getting into the social networking world takes more poise and strategy than you may think, and it’s easy to get it wrong. Three University of Utah […]
Entrepreneurs are notorious for giving marketing efforts a backseat to product development, funding and other immediacies. This oversight costs them. A solid marketing strategy should be built into the business plan from the start and implemented as soon as you have a minimum viable product (MVP). As Mark Cuban says, “sales cure all.” The inverse corollary would be that a dearth of sales dooms an enterprise.