3 Strategies for Using Instagram as an Entrepreneur

The prevalence of social media means that no matter what your age, you probably have an Instagram account. This has forever changed the world of marketing, transforming online advertisement into an interpersonal endeavor that requires constant maintenance. Yet the dominance of existing influencers, organizations, and businesses can be overwhelming for someone just creating their first […]

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Prolink.gg: The Social Network for Gamers

A social network for gamers, Prolink.gg is taking off after winning second place and $10,000 at the 2018 Utah Entrepreneur Challenge in April. The statewide competition is managed by the Lassonde Entrepreneur Institute and sponsored by Zions Bank. In addition to launching their mobile apps recently, Prolink.gg’s beta site has over 150,000 visitors and they expect […]

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Intro to the World of Digital Marketing

Entrepreneurs are notorious for giving marketing efforts a backseat to product development, funding and other immediacies. This oversight costs them. A solid marketing strategy should be built into the business plan from the start and implemented as soon as you have a minimum viable product (MVP). As Mark Cuban says, “sales cure all.” The inverse corollary would be that a dearth of sales dooms an enterprise.

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