When Gary Urry, a medical laboratory major at the University of Utah, noticed a lack of facial hair products made without synthetic ingredients, he decided to craft his own solution. After taking an organic chemistry class while working towards his undergraduate degree, Urry felt inspired to start experimenting with better ingredients. His company, Beast and Baron, creates premium beard oils and facial hair products made with all-natural ingredients. Beast and Baron’s good-for-you beard products are making a splash in the facial hair care industry in Utah.
All of Beast and Baron’s products are crafted with real, simple ingredients. Urry creates each product himself in small batches. He offers unique products that come in a variety of scents like Rocky Mountain Pine, Trapper’s Leather, Pacific NW Coffee, and Desert Sagebrush. Some of his products include beard balm, mustache wax, and beard oil. He creates all of his products using a base of natural ingredients like beeswax and jojoba oil. Then, he experiments by adding creative ingredients and scents. This differs from the ingredients used by most other facial hair products that contain synthetic ingredients and filler oils to increase profit margins. Beast and Baron also differs from the competition because all products are handmade, ensuring the best ingredients and quality. Urry has perfected the ingredient ratios for his current products and is always crafting new innovative scents and products for Beast and Baron.
Urry feels motivated by the creative process of crafting his products and the other aspects of running his own business. He enjoys being an entrepreneur because he is able to have full control of his products from start to finish. Through running Beast and Baron, Urry has learned about everything from packaging design and branding to product creation.
In the future, Urry would like to expand Beast and Baron’s product line to include a wider range of products. He also wants to expand beyond products that are only for those with facial hair by offering products crafted for everybody.
More articles like this in ‘Student Innovation @ the U!’
Find this article and a lot more in the 2024 “Student Innovation @ the U” report. The publication is presented by the Lassonde Entrepreneur Institute to celebrate student innovators, change-makers, and entrepreneurs.
