Get advice for creating a new product and launching your idea. Our authors are faculty, staff, students and professionals. Read what lessons they can share about ideation, prototyping, company formation, law, marketing and more.
Being an entrepreneur isn’t always about launching a startup; value can be created and captured in many other ways. Creating value can mean acquiring a business and improving how it is run rather than starting one. Buying a business can be a quicker, less risky, and simpler pathway to entrepreneurship than launching a startup, as […]
Mental fitness is important for entrepreneurs. A strong mind can stay calm and collected in adverse circumstances. How can entrepreneurs hack their minds and train their brains? A workshop entitled “Mental Fitness for Entrepreneurs,” offered by Lassonde for Life tackled this question. The program is provided by the Lassonde Entrepreneur Institute at the University of Utah and […]
Customers are the support beams of a company. So it is important to ask: How can a business grow a loyal customer base? A Lassonde for Life workshop titled “Customer Cultivation” answered this question. Lassonde for Life is a University of Utah program providing free support to alumni entrepreneurs. The workshop was presented by Sarah […]
Want to spend a few hours on YouTube, but also be productive? The list below is a compilation of our go-to YouTube channels for aspiring and full-time entrepreneurs alike. You’ll be surprised by the variety of information and resources you can get for free, in short, digestible videos – many of which could hold the […]
For a startup, facing challenges is inevitable. In a world that is constantly changing, entrepreneurs must prepare to adapt. How can businesses overcome obstacles and thrive? A Lassonde for Life Workshop titled “From Seeing Challenges to Opportunity” answers this question. Lassonde for Life is a free and life-long support program created to aid University of […]
The boom of e-commerce allows businesses to soar in sales using digital markets. Standing out against competitors is essential for startups to grow. In a busy marketplace, how can companies achieve this? Lassonde for Life, a lifelong entrepreneurial support program for University of Utah graduates, offered a workshop led by Katy Luxem to answer this […]
It can be difficult to determine the best approach for a successful launch to market when starting a company. With no guidelines for what works versus what fails, early-stage companies might be unsure of how to take the first steps. Chad Jardine has some good advice on the subject. A University of Utah MBA graduate […]
In today’s business landscape, sustainability is not just a buzzword but a crucial pillar of long-term success. As consumers, regulators, and investors increasingly prioritize environmental and social governance, the signs of a company’s sustainability—or lack thereof—become glaringly apparent. Identifying these signs is the first step towards transforming practices for the better, ensuring that businesses not […]
As an entrepreneur, you may not have access to expensive tools to help you manage your business. You’ve likely heard of AI (artificial intelligence) and wondered how you can use it to accelerate your business. Although you might not have a big budget for your startup, the good news is many AI tools are free […]
Everyone agrees that growing a business requires dedication, vision, and both strong leadership as well as a committed workforce to be successful. Yet one of the unfortunately overlooked developments in the last few decades has been how important sustainability has become to professional environments that used to relegate their environmental considerations to the backburner, or […]
