If you need a way to commemorate your most recent outdoor adventure, Roaming Heart is doing just that.
Founded in 2018 by Audrey Tran, the Utah-based company sells vibrant stickers, apparel, and goods inspired by the outdoors. She enrolled in the Master of Business Creation program to grow and scale the company.
“Our mission is to connect people to the outdoor places and memories that they love most and then inspire the next adventure,” she said. “I like to think of our products and designs as a very unique and vibrant time capsule that you get to carry with you every day.”
Tran founded the company while pursuing her undergraduate degree at Southern Utah University. She frequently took weekend road trips and would collect stickers, pins, souvenirs, or other products to bring memories of the trip home.
Early on, she noticed that many of the designs were low quality or did not accurately capture the place and landmarks she was visiting. Tran decided to try her own hand at making these products. A friend organized an event on campus and encouraged Tran to design a few stickers to sell. She invested $100 into the products and almost quadrupled that initial investment on her first day.
Tran realized that she could differentiate herself by doing things in a new, creative, and inspiring way. With high-quality designs and a full line of products, her work strikes a unique chord with customers.
Because the designs serve the purpose of connecting people to the memories of the experiences they have outside, she travels to every landmark that she draws inspiration from. Designing based on the experiences and feelings she has when visiting each landmark is how she connects most with her customers. People are able to resonate with Roaming Heart’s products because of the emotion and passion that Tran pours into her designs.
“Inside all of us is a roaming heart,” Tran said.
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