Using AI for Anemia Detection

Anemia, a condition in which the blood has a reduced ability to carry oxygen due to insufficient amounts of hemoglobin, affects roughly a third of the world’s population, threatening long-term health. But what if managing this “silent killer” was as easy as downloading an app? That’s where NiADA by Monere comes in.

Mou Nandi, co-founder and CEO of Monere, developed NiADA (non-invasive anemia detection with artificial intelligence) to change the world’s approach to anemia detection. Founded in Lehi, Utah, it offers a novel solution utilizing AI for health monitoring. She enrolled in the Master of Business Creation program at the University of Utah’s David Eccles School of Business to grow the business.

Nandi started her career as an engineer working on other startups, but when two of her friends became ill with anemia, she knew she needed to pivot.

Having prior experience in the health industry, she gathered a highly qualified team and released the first version of NiADA in December 2023. This non-invasive, point-of-care, real-time solution successfully leveraged AI for real-time health monitoring. The solution uses a smartphone app to capture and analyze an image of the inner part of your lower eyelid.

Driven by her commitment to brand exposure, Nandi led NiADA to be one of just 30 awarded companies out of 2,200 in the 2024 Global Health Equity Challenge through MIT Solve. Nandi said the opportunity will open many doors for them, as they are receiving nine months of support through mentorship, coaching, connections with customers, and funding. “It just felt really good to be around people who, like us, are motivated to solve these global issues,” Nandi said.

“With a projection of one million in testing this year, NiADA stands out as being more scalable than anything on the market due to its software-based nature,” Nandi said. By harnessing software as a medical device, NiADA ensures that everyone has access to an affordable and easy-to-use solution.

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About the Author:

Avatar photo Kylie Manz is a senior from Massachusetts, majoring in marketing with a minor in management. Currently serving as a second-year team lead within the Master of Business Creation (MBC) Marketing Agency, she is set to graduate in the spring 2025 with a bachelor of science and aims to enter the sports marketing industry.

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