Making Experiences Through Music

Austin Birch is shaping the way events look, feel, and sound like through music with Argus Entertainment. His mission is to provide DJing and concerts to create an experience through music, and he is growing the company at the University of Utah as an inaugural member of the Lassonde Founders program at the Lassonde Entrepreneur Institute and entrepreneurship major at the David Eccles School of Business.

“The Lassonde Founders program creates an environment that is perfectly conducive to changing the world. You never know who you’re going to meet,” Birch said, discussing access to the network of entrepreneurs in the program. Birch said the Founders program will continue to help him take Argus Entertainment to the next level.

He discovered his passion for music growing up as a classically trained musician. He then explored genres from rock to metal to rap and eventually found his niche in electronic music. “The logical transition was to move through different genres until I found something that suited me,” he said.

After DJing local events throughout high school, Birch founded Argus Entertainment in 2017.
Birch is one of 31 students admitted into the first group of Lassonde Founders for the 2020-21 academic year. In this program, Founders receive a scholarship to live, work, and study together to launch their ideas and grow their skills as an entrepreneur at a top 10 nationally ranked program.

He is also participating in other programs at the Lassonde Entrepreneur Institute, including Hours with Experts, which allows students to sign up for free one-on-one meetings with professionals. “Having time to sit down and talk to experts has been extremely beneficial,” he said.

More articles like this in ‘Student Innovation @ the U!’

Find this article and a lot more in the 2021 “Student Innovation @ the U” report. The publication is presented by the Lassonde Entrepreneur Institute to celebrate student innovators, change-makers, and entrepreneurs.

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About the Author:

Camille Bagnani is a regular content contributor for Lassonde as a photographer, videographer, and writer. She’s a marketing major, a creative, and is quite well-versed in the Star Wars universe. Find her on Instagram @camillebagnani.

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