While college students are uniquely positioned to explore entrepreneurial pursuits, student-athletes have waited for decades for the chance to capitalize on their name, image, and likeness (NIL). With new NCAA rules, these student-athletes are poised to become the biggest new wave of young entrepreneurs –– if they can successfully navigate the journey. To help make your […]
Utah Athletics recently announced the launch of the Elevate U program to equip student-athletes with the tools and education to maximize their opportunity to profit from their name, image and likeness. This innovative program, constructed in partnership with the University of Utah’s David Eccles School of Business and the nationally top 10-ranked Lassonde Entrepreneur Institute, […]
