Spoonful is a student startup selling cereal by the bowl and delivers cereal anywhere at the University of Utah by using its newly release app on the Apple App Store. It sounds like a lot of fun (and it is!), but the company started as a solution to a serious problem.
The company’s mission from the beginning has always been to help students through one of the biggest challenges they face: money. In their busy schedules, students often find themselves going to the nearest restaurant or food truck for a meal. Unfortunately, a lot of the options are far too expensive for students on a budget. With 93 percent of students spending between $7-$10 every meal, Spoonful knew there had to be another option.
Spoonful was founded in 2017 by Spencer Gray. He is currently studying strategic communications with anticipation of graduating in spring 2020. He is also participating in the Company Launch program at the Lassonde Entrepreneur Institute, has office space at Lassonde Studios, and honed his business in entrepreneurship classes at the David Eccles School of Business.
Spencer Gray, Spoonful founder.
“I just wanted to leave my mark on campus after I left,” Gray said. “I want Spoonful to be a brand that my peers could relate with because it was created by a fellow student for students. In years to come, it is my dream that Spoonful can become a staple at the University of Utah, helping students who might be hungry but short on cash.”
Cereal is one of those rare foods that can be enjoyed at any time of the day. It’s a comfort food that helps those students power through studying, and even better, it’s cheap. Spoonful created a restaurant that students can come hang out and enjoy our 20 different cereal options to mix and match from. But it doesn’t end there. Spoonful has developed an app that allows University of Utah students to get a bowl of cereal delivered to them anywhere on campus, aiming specifically at those studying late night or in a rush in the morning and missed a meal.
Ten percent of every purchase also gives back to our “School of the Month” program that donates to help local Utah schools buy supplies and other necessities for the kids. It’s a win-win-win.
Visit Spoonful’s office at Lassonde Studios to say hi and enjoy a delicious bowl or use the app available on the Apple App Store.
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