After years of searching the back of shoe stores for anything above a size 10, Danielle King knew something had to change. As a 5’11” woman wearing a size 11.5, King often found it discouraging to shop for stylish, high-quality shoes. Now part of the Master of Business Creation (MBC) program at the University of […]
Category: Startups
Learn about some of the amazing student startup companies at the University of Utah. Students from all departments are inventing new products and starting businesses.
Autona: A Hub for Biomedical Research Automation
Dante Suzuki spent the summer before his senior year of high school in a Georgetown University Medical Center lab, watching zebrafish twitch under a seizure-inducing drug and trying to teach a computer to spot the stages of epilepsy. That summer set the trajectory for the University of Utah computer science student, who is now the […]
Thalio AI: Reinventing Content Creation
As the son of an entrepreneur, Benson Tracy understands the frustrations with ineffective marketing. He is the founder of Thalio, an AI-powered marketing technology service that aims to streamline the content creation process. A senior entrepreneurship student at the University of Utah, Tracy didn’t originally plan to start a company. He entered college on a […]
Mobile Emissions Continues to Expand After Master of Business Creation Program
For most Utah drivers, vehicle emissions testing is what one customer calls his “annual agony” — a required government errand that means burning an hour in a waiting room, coordinating rides, or taking time off work just to keep a car legally registered. Daniel Diehl knows the feeling firsthand as the founder of Mobile Emissions […]
Hydrate28: Supplements Built for Women
Adam Garrison was mixing supplements at home for his girlfriend when he noticed a problem. Nothing on the shelf was built for the way a woman’s body actually works — cycling through four distinct hormonal phases each month, each with its own nutritional demands. So he started building something that was. Garrison, a professional MBA […]
University of Utah Startup Named Semi-Finalist in America’s Startup National Competition
UV Sense, a University of Utah startup focused on skin cancer monitoring, was a semi-finalist in America’s Startup, a national collegiate startup competition created to spotlight early-stage business ideas with the potential to drive America’s future economic, technological, and societal progress. UV Sense produces hardware and software technology that enables users to track their real-time […]
Photo Gallery: Demo Day 2026
Browse photos from Demo Day 2026. At this annual event, the Lassonde Entrepreneur Institute welcomed dozens of student entrepreneurs at the University of Utah to celebrate the end of the year by showcasing their products and services. Learn more at lassonde.utah.edu/demo.
Yatta Golf: Affordable Golf Apparel with Personality
In 2018, Kelby Gatrell was approached by his brother-in-law, Abraham Bedard, about starting a golf company. Even though Gatrell had never played a round of golf in his life, he decided to take the risk and launch Yatta Golf. As co-founder and vice president of sales, Gatrell watched the company grow but also noticed critical […]
Pretend: Content Creation Without the Chaos
Pretend is building a platform designed to help teams keep up with the demands of content creation without relying on the slow, complex structure of traditional creative work. Michael Potter, a filmmaker and creative entrepreneur, brings years of experience in film production and client work to Pretend. Potter joined the University of Utah’s Master of […]
Juah Apparel: Luxury Athletic Wear with Social Impact
When Princess Bombyck was 9 years old, a civil war forced her family from their home in Liberia. In the chaos, a young American public health student showed up to help. She provided basic health care to families who had nothing, and though she may never know the impact of that one act, it changed […]