As the founder of VIBE Swimwear, Rachel Maughan is redefining luxury swimwear with designs that are both timelessly flattering and sustainably produced. She continues to grow her brand through the University of Utah’s Master of Business Creation (MBC) program, which combines a business accelerator and graduate degree at the University of Utah’s David Eccles School of Business.
“VIBE swimwear is a one-of-a-kind swimsuit brand,” Rachel said.
VIBE Swimwear is one of the few brands truly committed to sustainable production. Each piece is ethically made in Brazil, where manufacturers follow strict environmental regulations that ban harmful chemicals and minimize waste. VIBE swimsuits are made to last, so you can feel confident season after season.
Growing up, Rachel practically lived in a swimsuit, which inspired her to design pieces that could withstand an active, sun-soaked lifestyle. After learning about the environmental impact of traditional clothing production, she set out to create a brand that combined durability with eco-conscious design and luxury.
VIBE Swimwear is known for its buttery-soft fabrics, unique designs, and exceptional craftsmanship. Each piece is made with high-quality, long-lasting materials that ensure both comfort and durability. The brand focuses on classy, timeless cuts complemented by fresh, alternating patterns and prints. With a strong commitment to quality and design, VIBE Swimwear has earned a loyal following and consistently high customer satisfaction.
VIBE Swimwear is committed to sustainable production.
Rachel believes the demand for eco-friendly swimwear will continue to grow as more consumers seek quality and sustainability, and she’s confident that VIBE’s timeless designs will speak for themselves.
Since joining the Master of Business Creation program, Rachel has noticed significant progress in her business. “Since being in school, I’ve been able to get more done and hit personal goals,” she said. As an entrepreneur, she has faced many challenges, and the MBC has given her knowledge and advice to grow her business.
As a personal trainer during the day, Rachel recognizes the importance of having a coach to help hold you accountable to reach your goals.
“Not many programs give you mentors and preceptors,” Rachel said. “The program is very unique with how disciplined and timely it is.” She explained how the MBC has helped her meet a large community of people to help motivate her and collaborate with.
Rachel works hard to create a bikini where every woman can feel confident, comfortable, and timeless. Designed to empower women and protect the planet, VIBE Swimwear creates a bikini that boosts your confidence and your consciousness.
“In the future, I hope to be known as one of the leading bikini brands,” she said.
Learn more about VIBE Swimwear at vibesswimwear.com.
VIBE Swimware products are ethically made in Brazil.
