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Ranked #5 for Entrepreneurship ~ US News
Home Articles by: Carolyn Alder

Author: Carolyn Alder

How Entrepreneurs Can Make the Most of Social Media

By Carolyn Alder March 3, 2020January 28, 2021 2 Comments Tips & Tricks
Social Media

When you’re starting a business, establishing a brand on social media is usually one of the last things on your mind. But, given that 73% of marketers say social media is effective for their business, it’s important for startups to get their name on social media as soon as they can. Establishing a brand on […]

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Why Consistent Branding Matters (and How to Establish Your Brand)

By Carolyn Alder December 16, 2019January 28, 2021 Leave a comment Tips & Tricks

When starting a business, people often get caught up on what they believe are the most important parts of a brand. They obsess over the name, colors, and logo for their business, spending time and money making multiple logo iterations. But, they typically miss the fact that there is a lot more to branding than […]

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5 Types of Website Landing Pages (and Which One You Should Use)

By Carolyn Alder November 22, 2019January 28, 2021 2 Comments Tips & Tricks
Website wireframe

Landing pages are one of the key elements in a digital marketing campaign. They persuade visitors to take action, such as to make a purchase or submit a contact form. When done right, a landing page can result in a new lead or sale. There are several different types of landing pages, and each one […]

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How Startups Can Best Use a SWOT Analysis

By Carolyn Alder November 5, 2019January 28, 2021 Leave a comment Announcements

When young students start talking to their counselors about what career options to pursue, the counselors usually ask “What are you good at?” They want to know what strengths the teen has so they can suggest a future that aligns with those strengths. A SWOT analysis that is used correctly helps a startup use its […]

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Discovering Your Buyer Personas as a Startup

By Carolyn Alder October 16, 2019January 28, 2021 Leave a comment Tips & Tricks

Launching a startup without a target audience in mind is like making enough food for 100 people, then yelling out your front door to some passerby that you’re serving food. You might get a couple people to purchase your product or service (or to enter your home to eat), but most of your work will […]

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Use Event Marketing to Grow your Startup

By Carolyn Alder September 24, 2019January 28, 2021 Leave a comment Tips & Tricks

When growing your startup, you want to get in front of as many people as possible. What better way than at events? Running a booth at a well-attended event is a fantastic way to familiarize other people with your startup and get them thinking and talking about you. Every startup, regardless of its size, can […]

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How to Get Experience as an Entrepreneur

By Carolyn Alder September 24, 2019September 24, 2019 Leave a comment Tips & Tricks

Entrepreneurship is as challenging as it is exhilarating, as frustrating as it is rewarding. Part of the reason is the independence you have to do what you want. It’s nice to have that freedom, but also terrifying when you don’t know what to do next — or worse, where to even begin. There’s no secret […]

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Best Ways to Quickly Do Market Research

By Carolyn Alder August 16, 2019January 28, 2021 Leave a comment Announcements, Tips & Tricks

When you come up with a new business idea, it can be tempting to jump right into developing the product or creating an impressive marketing plan. But first, you need to make sure that there are people out there who will want what you are selling. No matter how great you think your business idea […]

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