When starting a business, people often get caught up on what they believe are the most important parts of a brand. They obsess over the name, colors, and logo for their business, spending time and money making multiple logo iterations. But, they typically miss the fact that there is a lot more to branding than […]
Landing pages are one of the key elements in a digital marketing campaign. They persuade visitors to take action, such as to make a purchase or submit a contact form. When done right, a landing page can result in a new lead or sale. There are several different types of landing pages, and each one […]
When young students start talking to their counselors about what career options to pursue, the counselors usually ask “What are you good at?” They want to know what strengths the teen has so they can suggest a future that aligns with those strengths. A SWOT analysis that is used correctly helps a startup use its […]
Launching a startup without a target audience in mind is like making enough food for 100 people, then yelling out your front door to some passerby that you’re serving food. You might get a couple people to purchase your product or service (or to enter your home to eat), but most of your work will […]
When growing your startup, you want to get in front of as many people as possible. What better way than at events? Running a booth at a well-attended event is a fantastic way to familiarize other people with your startup and get them thinking and talking about you. Every startup, regardless of its size, can […]
Entrepreneurship is as challenging as it is exhilarating, as frustrating as it is rewarding. Part of the reason is the independence you have to do what you want. It’s nice to have that freedom, but also terrifying when you don’t know what to do next — or worse, where to even begin. There’s no secret […]
When you come up with a new business idea, it can be tempting to jump right into developing the product or creating an impressive marketing plan. But first, you need to make sure that there are people out there who will want what you are selling. No matter how great you think your business idea […]
