Colby Russo, a freshman pre-business student, wants you to wear a shirt or jacket made by his company, Evōk Clothing. Yeah, you’ll look fashionable wearing it. But, more importantly, you’ll be wearing something with a message. You’ll be saying, “I support local artists, locally made products and fair pay for a day’s work.” Russo explains: “The fashion industry is completely saturated with companies that exploit workers and solely are after financial gains, and that’s what we wanted to combat. We wanted to evoke a message and inspire other companies to do better.” evok.clothing
Find this article and a lot more in the 2016 “Student Innovation @ the U” report. The publication is presented by the Lassonde Entrepreneur Institute to celebrate student innovators, change-makers and entrepreneurs.