Entrepreneur is a verb at the David Eccles School of Business and Lassonde Entrepreneur Institute at the University of Utah. Students learn and grow by doing. Students receive training, mentorship, and resources with the expectation to get involved, launch something, join a team, and make a difference. Entrepreneur your education. Entrepreneur your future. Entrepreneur your dreams. Entrepreneur at the Eccles School.
To promote this approach to entrepreneurship education, our top-10 ranking, and the world-class faculty at the Eccles School, we launched a national advertising and marketing campaign to promote how students can entrepreneur their futures and learn by doing with us. We call it our “Entrepreneur is a Verb” campaign. We are buying billboard ads, airport ads, bus ads, and more to tell everyone about the unique opportunities we have for students to entrepreneur with us. We have a one-of-a-kind program for entrepreneurship, and we want everyone to know about it.
More than just highlighting entrepreneur as a verb, the campaign features real students in our community. These are students who are entrepreneuring right now. They are a few of the thousands of students we work with every year who are launching hundreds of startup teams in every field imaginable. These students are learning how to grow a company and valuable life lessons for how to be successful in the 21st Century.
We launched the campaign in May 2019, when we announced our first-of-a-kind Master of Business Creation degree. In this program, founders spend nine months launching and scaling their companies. The program is fully scholarshiped and merges the best of a business degree program with a business accelerator. We have trademarked the name and have great expectations for the future of the program.
We are also using “Entrepreneur is a Verb” campaign to promote our many other new opportunities. Among them is Lassonde+X, a three-course program for undergraduate students to learn the entrepreneurial mindset. This program is open to all students at the University of Utah, allowing them to entrepreneur any major (the “X”). Another new program is Lassonde Founders. This is a residential entrepreneur community for active entrepreneurs to live, create, and launch at Lassonde Studios.
All the academic opportunities are provided in partnership with the Department of Entrepreneurship & Strategy at the Eccles School.
Learn more about all the ways to entrepreneur at the Eccles School here: eccles.utah.edu/entrepreneur.
Here is a look at some of the ads we have placed as part of our “Entrepreneur is a Verb” campaign. We hope you view these and get inspired to entrepreneur with us:
We purchased billboards to reach commuters and travelers. The boards featured our one-of-a-kind Master of Business Creation program.
We placed ads in the San Francisco International Airport and Salt Lake International Airport. These reached thousands of travelers and helped generate a lot of buzz about entrepreneuring at the Eccles School and Lassonde Entrepreneur Institute.
These are a few of the many digital ads and social media graphics we are posting to promote the many ways students can entrepreneur at the Eccles School and at the Lassonde Entrepreneur Institute. Follow us to see more and stay connected.
If you rode on the campus shuttle during fall 2019, you probably saw one of our ads. We featured our Lassonde+X program and other academic opportunities on the outside and inside of the campus shuttles to tell current students and campus visitors about these programs.
Video & content
We are producing a variety of video and content to feature how our students are entrepreneuring with us. Watch our website and follow us on social media for more.
Many ads appeared across campus featuring our top-10 ranking, master’s program, and more. If you walked around campus during summer or fall 2019 and beyond, you probably saw one of these ads.
To learn more about our programs for entrepreneuring, pick up a booklet or brochure at one of our many brochure racks around campus, including at Lassonde Studios, the student union, and the business school.
We found many creative ways to promote the “Entrepreneur is a Verb” campaign, including a unique installation at Lassonde Studios (see image above).