How many of us have lost a pair of sunglasses while out on the water? U students Chase Maires (marketing) and Stuart Jardine (entrepreneurship) are no strangers to this problem. Both love to be on the water and have spent lots of time boating. Their solution? Aurora Sunglasses, a startup company providing wooden sunglasses that float at an affordable price. “After countless hours of trying to find the right business, ideas started to come, and we really just happened upon the idea for the sunglasses,” Maires said. “We found that many people really liked how they looked and also the fact that they float.” The sunglasses are for sale on their website for $35 or $45 each. Aurora Sunglasses is a company that believes in style and enjoying time out on the water. It was born out of an entrepreneurship class at the David Eccles School of Business. The class challenged their thinking and pushed them to pursue big ideas. aurorasunglasses.com
Find this article and a lot more in the 2016 “Student Innovation @ the U” report. The publication is presented by the Lassonde Entrepreneur Institute to celebrate student innovators, change-makers and entrepreneurs.