A clear, memorable, and unique company name can make your business successful just as much as a bad name can break your marketing strategy. To help you choose one, we asked founders in our community at the University of Utah’s Lassonde Entrepreneur Institute and other businesses around Salt Lake City for advice. Here are their […]

When starting a business, people often get caught up on what they believe are the most important parts of a brand. They obsess over the name, colors, and logo for their business, spending time and money making multiple logo iterations. But, they typically miss the fact that there is a lot more to branding than […]