When beginning a business, there are many pitfalls to avoid. An overwhelming process, entrepreneurs must create a sturdy foundation for their startup while also planning ahead. Although, as an entrepreneur you, want to forge forward with your bright idea, you will thank yourself later if you deliberately set in stone the details of your business. […]
Since its establishment, the Lassonde Entrepreneur Institute has built a community that caters to creation and connection. Sathya Vijayakumar embodies these traits; as a healthcare expert and entrepreneurial guide, she mentors student entrepreneurs through her knowledge and network. Vijayakumar feels grateful for the years she has spent at Lassonde and cherishes her continued involvement with student […]
Co-founders Viral Shah and Dhaval Chokshi are empowering hoteliers with their startup HelloGM, which provides a single interface to see data from disparate property management systems easily compiled, analyzed, and utilized. A data-science-focused endeavor, the pair grew the company as members of the Master of Business Creation program at the University of Utah’s David Eccles […]
A year after the COVID-19 pandemic began, we are still feeling the effects of operating while in crisis. This has impacted all aspects of business, especially in the ways we lead. To help entrepreneurs gain insight into how they can lead during difficult times, we hosted a workshop with Ruchi Watson, managing director of the […]
In a technology-driven era, Trevor O’Brien has sought to find ways to connect our virtual and physical spaces. As a psychology and multi-disciplinary design student participating in the Lassonde+X program, he sought to dedicate his studies to a subject close to his heart: addiction recovery. In formulating his idea, he consulted rehabilitation participants to seek […]
Taehyun Yoo grew up watching his parents run their own restaurant before entering the Multi-Disciplinary Design program at the University of Utah. Wanting to find ways to help other immigrant entrepreneurs succeed, Yoo felt driven to simplify the complicated documentation process for immigrant entrepreneurs. Through research, he discovered inconsistencies within federal and state levels of […]
The prevalence of social media means that no matter what your age, you probably have an Instagram account. This has forever changed the world of marketing, transforming online advertisement into an interpersonal endeavor that requires constant maintenance. Yet the dominance of existing influencers, organizations, and businesses can be overwhelming for someone just creating their first […]
We have all heard the story of a young chef with a love for food, whose eagerness to share their passion pulls them into the glamorous lifestyle of being a business owner. This romanticized story leaves out the difficult details of starting your own business. Stepping into a market already saturated with large corporate restaurants […]
Marketing is a daunting task for artists just starting their career. Those without much experience marketing themselves may feel overwhelmed by the idea of initiating conversations to increase their opportunities. It can be intimidating to create the connections you need to grow your network and create a make a living as an artist. To help […]
We all know the benefits of a diverse team. It brings skillsets that promote effective collaboration and cooperation. Seeking diversity isn’t the final destination however — it’s the first step towards an inclusive environment. To seek advice on how to not only create a diverse space but maintain an inclusive workplace, we invited two experts […]
