We Rock DM: Making Website Design Accessible

We Rock DM is a digital marketing agency with a focus on website design, now growing their business in the Master of Business Creation (MBC) program at the University of Utah’s David Eccles School of Business.

Founder Tricia Ulberg, a graphic and website designer, has 20 years of website experience – her resume includes ESPN.com, Microsoft, Expedia, and even the University of Texas. She never thought about opening her own agency until she started working in a digital marketing bootcamp as a teacher’s assistant. There, she met her instructor, a web developer, who made the perfect business partner.

“As digital marketing instructors, we stay on the cutting edge of technology,” Ulberg said.

Together, they identified a serious gap in the web design market.

“There is a segment of clients that are not being adequately served: business owners who would like help from an agency to design and build their website, but also the ability to easily make content edits themselves,” Ulberg said. “Very often, business owners become frustrated with the design limitations of web platform services such as Wix or Squarespace but cannot afford a fully custom design option.”

We Rock DM offers a solution: Pixli.

“This website platform and service combines the expertise of an agency-designed website with an easy platform (and an AI component) for clients to update their website content on their own at an affordable price,” she said.

Still in its infancy, Ulberg’s startup has already been recognized – most recently, it received a web award, the American Business Awards’ Gold Stevie in Advertising, Marketing, & Public Relations.

Enrolling in the MBC has only bolstered We Rock DM.

“This is the only program I’ve seen that has assignments that directly correlate with business objectives in the real world,” Ulberg said. “It’s encouraged (and sometimes forced) me to learn about aspects of my business that are not my forte, such as accounting. It has also helped me formulate my own marketing plan.”

As We Rock DM grows, Ulberg says she’s continually looking to staff students. Together with digital marketing students, they designed digitalmarketing.careers, a site focused on internships and entry-level positions.

“We love helping students launch careers in the field we love,” she said. “We hope to grow by hiring and training some of our boot camp students, giving them the opportunity to learn from us.”

Learn more about We Rock DM on their website: werockdm.com or listen to their podcast, We Rock DM Amplified.

We Rock DM is a digital marketing agency focused on web design.

About the Author:

Jacqueline Mumford Jacqueline is a master of accounting graduate from the University of Utah. Specializing in tax, she works as an accountant studying the intersection of government and business. In her free time, she runs, plays Candy Crush, and reads novels. Twitter: @jacqmumford and LinkedIn here.

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