Being an entrepreneur isn’t always about launching a startup; value can be created and captured in many other ways. Creating value can mean acquiring a business and improving how it is run rather than starting one. Buying a business can be a quicker, less risky, and simpler pathway to entrepreneurship than launching a startup, as […]
Author: Abigail Cheney
One Goal Finance: Love & Money, Finally in Sync
If you asked which topics cause the most stress and conflict between married couples, you’d probably answer the toilet seat and finances. Both are worthy answers, but financial issues top the charts of most significant marriage stressors. Fourty-one percent of Gen Z couples argue about money at least once a month, according to Creditkarma. One […]
6 Ways to Master Mental Fitness for Entrepreneurs
Mental fitness is important for entrepreneurs. A strong mind can stay calm and collected in adverse circumstances. How can entrepreneurs hack their minds and train their brains? A workshop entitled “Mental Fitness for Entrepreneurs,” offered by Lassonde for Life tackled this question. The program is provided by the Lassonde Entrepreneur Institute at the University of Utah and […]
Tactics to Cultivate and Keep Customers
Customers are the support beams of a company. So it is important to ask: How can a business grow a loyal customer base? A Lassonde for Life workshop titled “Customer Cultivation” answered this question. Lassonde for Life is a University of Utah program providing free support to alumni entrepreneurs. The workshop was presented by Sarah […]
6 Ways to Turn Challenges into Opportunities
For a startup, facing challenges is inevitable. In a world that is constantly changing, entrepreneurs must prepare to adapt. How can businesses overcome obstacles and thrive? A Lassonde for Life Workshop titled “From Seeing Challenges to Opportunity” answers this question. Lassonde for Life is a free and life-long support program created to aid University of […]
Fueling Future Space Missions
University of Utah students are engineering future space mission technology. At the 2023 NASA Breakthrough, Innovative, and Game-Changing (BIG) Idea Challenge, a graduate team led by Collin Andersen and John Otero won the Artemis Award, the highest honor. Every year, this challenge targets problems on the moon, the 2023 theme being Lunar Forge: extracting materials […]
Advocating for Change
Sydney Kincart is a political science student leading disability advocacy. She came to the University of Utah to pursue disability studies in conjunction with political science. Kincart has reshaped the Disability Law Center’s Community Lobbying and Advocacy Training Program, creating resources to strengthen advocacy training and engagement. The Disabled Rights Action Committee and National Federation […]
Poiz: Mental Strength Training for Athletes
Poiz is an app changing the metal game for athletes. Founder Chase Austin grew up passionate about sports and athletics. His father coached mental performance for pro athletes, and Austin applied his teachings to his athletic experience. He went on to play Division 1 football at the University of San Diego. After medically retiring from […]
How to Succeed at E-Commerce
The boom of e-commerce allows businesses to soar in sales using digital markets. Standing out against competitors is essential for startups to grow. In a busy marketplace, how can companies achieve this? Lassonde for Life, a lifelong entrepreneurial support program for University of Utah graduates, offered a workshop led by Katy Luxem to answer this […]
Go-to-Market Strategies (and Common Mistakes to Avoid)
It can be difficult to determine the best approach for a successful launch to market when starting a company. With no guidelines for what works versus what fails, early-stage companies might be unsure of how to take the first steps. Chad Jardine has some good advice on the subject. A University of Utah MBA graduate […]