Dolly and Phil Casper, a husband and wife team who graduated from the Master of Business Creation program at the University of Utah’s David Eccles School of Business, are the co-founders of STOHZ.
Their product, called the STOHZ PIN, is a small, lightweight AirPod holder that people can attach to themselves, like a magnetic nametag. This holder also uses strong magnets to secure the AirPods without the need for a lid. It’s designed to be a place where you can conveniently stow your AirPods while you’re on the go without the hassle of a large, cumbersome case.
“We see our device working in several different environments such as gym-goers, travelers, businesspeople on the go, and busy college students who may need to quickly and continually transition between their sound and their surroundings,” Phil said. “We’ve even discussed the product with our middle-school-aged sons, whose friends think wearing STOHZ could be drip.”
Dolly’s idea for STOHZ came from her constantly misplacing her AirPods because she didn’t have pockets. She also found the case cumbersome when trying to answer a call quickly.
“Dolly’s a creative, and she’ll often come to me with her ideas, but I’m kind of a realist,” Phil said. “But this idea stuck out to me as one that could really go somewhere.”
Dolly began with a variety of different prototypes, her first being a simple magnet to test the feasibility of the idea. From there, the Caspers have worked with product designers and tech professionals to develop what has eventually become their signature product.
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