Big Red Jelly: Marketing through Brand Storytelling

The Tiburonia Granrojo, better known as the “big red jellyfish,” was discovered in 2003. Although it is an unknown species to most, the jellyfish is considered the world’s most efficient animal. That is much like what Big Red Jelly, a University of Utah student startup, wants to provide through a marketing and strategy formula in the […]

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Weg’s Seasoning: Hand-blended Spices for All

Weg’s Seasoning is a company that can help “spice” up your life! The company was founded by Nathan Finch, a University of Utah MBA student. It specializes in hand-blended spices with no MSG or artificial flavors. Finch recently received a grant from the Lassonde Entrepreneur Institute Get Seeded milestone funding program to further his business. We […]

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U Ranks 15th for Undergrad and 23rd for Grad Entrepreneurship Studies for 2018

For the seventh straight year, The Princeton Review ranked the University of Utah as one of the top 25 schools in the country in 2018 for entrepreneurship education in a new survey released today. Led by the David Eccles School of Business and its Lassonde Entrepreneur Institute, the University of Utah ranked No. 15 for undergraduate and No. […]

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Diversity, Hiring & Why It Matters: 3 Lessons

I’m a 20-something-year-old, Caucasian, American, male living in Utah. Diversity is not the first thing anyone thinks when they meet me. And rightfully so. I’m part of the most privileged class of people in the world. Not only was I born in a developed country, am I college educated, come from Caucasian descent but I also […]

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4 Tips for Protecting Your Intellectual Property

As a law school graduate (not a licensed attorney), I empathize with many of my dear friends on the state of the legal market. As an entrepreneur, I lick my chops at the cutthroat opportunities it affords early-stage companies. Bringing together these two perspectives, here four tips for protecting your intellectual property (IP) and hiring […]

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Lassonde Institute releases annual report for 2016-17

DOWNLOAD REPORT: Learn about the success of our first year in Lassonde Studios in our new annual report. Read annual here (PDF). The Lassonde Entrepreneur Institute, an interdisciplinary division of the David Eccles School of Business at the University of Utah, released its annual report for 2016-17. It shows significant growth and achievements after opening […]

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