Startups & Pricing: Don’t Price Too Low

I’m on the board of a venture-backed startup that sells software-as-a-service. At a board meeting a while ago, the CFO enthusiastically announced that the company’s customer retention rate was 96 percent. I didn’t want to be a killjoy, but commented that, in my opinion, this was actually a bad sign. If customer churn was really […]

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2018 Bench-to-Bedside Awards Grand Prize to Real-Time Fertility Device

Fertility issues can be physically and emotionally taxing for couples that can be exacerbated by the financial strain associated with assisted reproductive technology. For many people, trying to start a family, which should be the happiest time of their lives, can become draining. These sentiments are shared by 12 to 13 percent of United States […]

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From SWOT to “So What?”: A New Method for Analyzing Outcomes

SWOT analyses have been used by marketers for years while planning for the outcome of anything, from a product to an individual, in a specific market. SWOT is an acronym for strengths, weaknesses, opportunities and threats, and is generally laid out in a four-plot grid, filled out with lists. While these analyses are the traditional […]

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