Get advice for creating a new product and launching your idea. Our authors are faculty, staff, students and professionals. Read what lessons they can share about ideation, prototyping, company formation, law, marketing and more.
Entrepreneurship requires immense amounts of time and energy – more than you may sometimes feel you can give. David Kale, University of Utah alum and owner of OutsideBox Marketing, said what’s kept him afloat is remembering why he got started in the first place. He led a recent Lassonde for Life workshop, “Find Your ‘Why’ […]
If you’re a student, an early-stage founder, a full-fledged entrepreneur, or just exploring entrepreneurship, one thing connects us all: conflict. In whatever environment or circumstance, you’ve undoubtedly had a disagreement with someone. Lesli Shooter, a performance and well-being coach, advisor, and consultant focused on high-performance and elite sports, sees conflict all the time. In fact, […]
Many debate whether entrepreneurship is simply an art or a science that can be taught. University of Utah faculty member Todd Zenger has an answer: it can definitely be taught as a science, but the scientific approach you choose matters, and through ongoing research, he is exploring the most effective one. Zenger’s professional life has […]
If you’re a University of Utah alum and have any interest in entrepreneurship – whether you are a serial entrepreneur or just curious – the university has a program for you. The Lassonde for Life program welcomes all University of Utah alumni, regardless of graduation year or major, to an exclusive entrepreneurial resource and support […]
Navigating the startup space can be challenging. Prototyping, finding and securing customers, and managing growth all present puzzles to solve. Every entrepreneur has a unique experience and can offer valuable advice to others. A Lassonde for Life workshop entitled Alumni Entrepreneur Panel featured entrepreneurs sharing tips for success. Lassonde for Life is a free and […]
Selling your startup is one of the most difficult processes entrepreneurs go through, second only to launching. Chuck Sharp, University of Utah alum, CEO and founder of Shoreline, and serial entrepreneur would know – he’s sold three of his companies since 2001. In the Lassonde for Life workshop, “Selling Your Business,” he details seven tips […]
Heidi Herrick has an MBA from Oxford and a Ph.D. in strategy and entrepreneurship from the University of Utah, where she has taught in the Department of Entrepreneurship & Strategy ever since. Herrick’s first job in college was with a startup. Her passion for working with entrepreneurs continued during her time at Oxford. Before coming […]
A startup’s story is the key to building brand awareness, a customer base, and an investor portfolio. If you’re struggling to strike the right chords in your story, the Lassonde for Life workshop titled “Why Your Startup Story Matters” has the answers. The Lassonde for Life program offers free support to active or aspiring alumni […]
Surround yourself with a strong support system Entrepreneurship requires dedication, hard work and the ability to adapt to constantly changing circumstances. Fortunately, you don’t need to do it alone. You’ve got a team of librarians at the Marriott Library available to answer questions and connect you with the information you need. To help get you […]
The path toward business sustainability is a long yet rewarding journey requiring strategic planning, innovation, and long-term commitment. In an era where social and environmental responsibility are not only valued, but expected, knowing where to turn for guidance and support in these endeavors is vital. The following resources, offering insights, tools, and partnerships to drive […]
