Get advice for creating a new product and launching your idea. Our authors are faculty, staff, students and professionals. Read what lessons they can share about ideation, prototyping, company formation, law, marketing and more.
Sooner or later, you will probably start thinking about attracting investors to help grow your company. You will need more money when you run out of personal funds or friends and family willing to help. Before you start reaching out to potential investors, it’s important that you know what you are doing. You could create […]
Accounting might not be the most interesting topic when you’re starting a business. It brings to mind complex spreadsheets and hours scavenging for receipts. But your business depends on good accounting. You started a company to make money – or at least run a sustainable enterprise – and you will never achieve this without tools […]
So, you want to do some digital marketing for your company? But you’re wondering about how to get started and what things you must be doing now and what things can wait? You’ve come to the right place. This article will help you answer those questions and prepare you to attract new customers using the […]
As the COVID-19 pandemic continues to spread, businesses and entrepreneurs around the world are struggling. Across Utah, private equity firms, state government programs, universities are stepping up with support, resources, and more to get your startup back on its feet, or help you launch. Below is a sampling of those resources and others from around […]
At some point, all startups need legal help. You will need to form a company, protect your intellectual property, divide ownership, and more. For a first-time founder, it can become overwhelming to think of all these things when you’re still developing your product and pulling together your team. But don’t avoid it. You will want […]
The Lassonde community is staying engaged through our fun social media challenges. Our latest challenge was for everyone to share a work tip on Instagram that has helped them stay on-task and organized while working from home. Read through the other tips below. We hope some of them will help you. Everyone who participated was […]
If you’re looking to start a business, you’ll definitely need a revenue model. This might not be the first thing you think about when founding a company. But you better create one, or you will not know if your idea has any chance of making money and becoming sustainable. To help you understand revenue models […]
Elon Musk, Bill Gates, Oprah Winfrey, Steve Jobs – all are famous for their entrepreneurial skills and acuity. If you want to join the ranks of these founders – or at least learn how to think like them – consider studying entrepreneurship in college. Even one class could make a difference. “Everyone has the fundamental […]
No one wants to see a crisis, especially startups. You’re already facing a lot of uncertainty and challenges to grow your company. When you add a crisis to the mix – a big one like COVID-19 pandemic or something smaller and more common – the odds might seem like they are stacked up against you. […]
When you’re starting a business, establishing a brand on social media is usually one of the last things on your mind. But, given that 73% of marketers say social media is effective for their business, it’s important for startups to get their name on social media as soon as they can. Establishing a brand on […]
