Get advice for creating a new product and launching your idea. Our authors are faculty, staff, students and professionals. Read what lessons they can share about ideation, prototyping, company formation, law, marketing and more.
Launching a startup without a target audience in mind is like making enough food for 100 people, then yelling out your front door to some passerby that you’re serving food. You might get a couple people to purchase your product or service (or to enter your home to eat), but most of your work will […]
When growing your startup, you want to get in front of as many people as possible. What better way than at events? Running a booth at a well-attended event is a fantastic way to familiarize other people with your startup and get them thinking and talking about you. Every startup, regardless of its size, can […]
Entrepreneurship is as challenging as it is exhilarating, as frustrating as it is rewarding. Part of the reason is the independence you have to do what you want. It’s nice to have that freedom, but also terrifying when you don’t know what to do next — or worse, where to even begin. There’s no secret […]
My wife Sharon and I recently experienced a day of customer service hell. This arose from our interactions with six different businesses. While none of them is a startup, our experiences provide some great customer service lessons for entrepreneurs. Here’s our tale of woe: The management company for our daughter’s college apartment told us they […]
I started my journey as a technology gaming app entrepreneur 4 years ago at the University of Utah. My very first app was a simple soundboard of a famous actor called Shia Labeouf. The app has received over 100,000 downloads. Building this app helped me see the joy and pain one can receive from building […]
When you come up with a new business idea, it can be tempting to jump right into developing the product or creating an impressive marketing plan. But first, you need to make sure that there are people out there who will want what you are selling. No matter how great you think your business idea […]
As most up-and-coming entrepreneurs are familiar with, the things you need to be most successful with your startup are often what you lack: money and time. Though you may struggle to get a startup together with limited resources, don’t be too discouraged. We talked with successful entrepreneurs, faculty, students and everything in between to curate […]
There are people are currently making millions of dollars online from live streaming themselves playing hours of video games. Live streaming on the internet started most popularly with people streaming themselves playing video games. However, streaming has now extended to other activities such as cooking, chatting, music and even coding. Creators have been using live […]
Entrepreneurship is perhaps one of the most invigorating fields you can participate in. It gives you the opportunity to create something brand new and give it to the world. The creation of something new is by no means an easy task, there are many hurdles along the way. In response to knowing the daunting task […]
Pitchbook is a new business research database from the Marriott Library. PitchBook contains information on private equity deals, venture capital deals, mergers, acquisitions and more. Use PitchBook to establish benchmarks, find real-time data on deals and gather information on investors and competitors. Things you can do with Pitchbook Find valuation or financing of companies such […]
