Taby Davila is on a mission to bring inclusivity to the fashion industry. She is the founder of Shop Taby — an inclusive and empowering clothing brand, dedicated to providing a positive shopping experience to all women while supporting their “Better Body Love” journey. This journey enables women to cultivate a positive relationship with their body and mind by uplifting individuality.
Davila’s desire to belong and be represented through her everyday wear brought her attention to the sizing gap in the market. She said, “80% of the women’s fashion industry caters to sizes small through large while 68% of women in the U.S. are considered plus-size.”
This absence of options, along with her passion for fashion, sparked the creation of Shop Taby. She is growing the business in the University of Utah’s Master of Business Creation program.
Shop Taby provides vibrant, original designs that inspire confidence by offering an inclusive sizing range from XS to 5X, exceeding what most clothing brands carry. Davila is dedicated to her goal of expanding her size range to be even more inclusive by providing up to 12 different sizes to better serve the Shop Taby community.
Representation and belonging are things that Davila continues to advocate for on behalf of her customers. “Those who have found us come back, because they feel seen, have found a community, believe in our mission, and see the value in what we’re doing,” she said.
Giving back to the community is a priority at Shop Taby. As a minority and a Dreamer immigrant, Davila understands the hardships of being an undocumented youth. Recognizing the educational barriers that she’s overcome led her to fundraise for Dreamers by creating a scholarship fund.
“We designed the Dreamers Sticker Pack, where 100% of the proceeds go to the scholarship fund,” Davila said.
Looking forward, Davila aims to provide wholesale services to boutiques that seek to embrace size inclusiveness. Most suppliers don’t allow stores to try different size ranges without buying the items in bulk, making it difficult to see what sizes would sell in their stores.
Davila’s work will continue to build confidence and support women on their “Better Body Love” journey. By embracing the diversity of women’s bodies, Shop Taby fosters a supportive space where every woman feels valued and celebrated.
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