Many debate whether entrepreneurship is simply an art or a science that can be taught. University of Utah faculty member Todd Zenger has an answer: it can definitely be taught as a science, but the scientific approach you choose matters, and through ongoing research, he is exploring the most effective one. Zenger’s professional life has […]
Topic: Faculty
Startups & Pricing: Don’t Price Too Low
I’m on the board of a venture-backed startup that sells software-as-a-service. At a board meeting a while ago, the CFO enthusiastically announced that the company’s customer retention rate was 96 percent. I didn’t want to be a killjoy, but commented that, in my opinion, this was actually a bad sign. If customer churn was really […]
Jay Barney Q&A: Teaching Entrepreneurial Action
Jay Barney is a strategy scholar, presidential professor of strategic management, and the Lassonde chair in social entrepreneurship in the Department of Entrepreneurship & Strategy at the University of Utah’s David Eccles School of Business. Barney is a global expert, receiving honorary doctorate degrees from the University of Lund in Sweden, the Copenhagen Business School […]
Turning Science into Business: The Lassonde New Venture Development Center
Graduate students in the Pierre and Claudette Lassonde New Venture Development Center get more than a life-changing experience. They also work on real technologies with potential to improve the lives of thousands of people across the globe. Founded in 2001, the New Venture Development Center is one of the premier programs offered by the Lassonde […]