The prevalence of social media means that no matter what your age, you probably have an Instagram account. This has forever changed the world of marketing, transforming online advertisement into an interpersonal endeavor that requires constant maintenance. Yet the dominance of existing influencers, organizations, and businesses can be overwhelming for someone just creating their first […]
When you’re starting a business, establishing a brand on social media is usually one of the last things on your mind. But, given that 73% of marketers say social media is effective for their business, it’s important for startups to get their name on social media as soon as they can. Establishing a brand on […]
A social network for gamers, Prolink.gg is taking off after winning second place and $10,000 at the 2018 Utah Entrepreneur Challenge in April. The statewide competition is managed by the Lassonde Entrepreneur Institute and sponsored by Zions Bank. In addition to launching their mobile apps recently, Prolink.gg’s beta site has over 150,000 visitors and they expect […]
With billions of people across the globe on platforms from Yelp to Twitter every day, it’s difficult for a startup to exist without a stable social media presence. However, getting into the social networking world takes more poise and strategy than you may think, and it’s easy to get it wrong. Three University of Utah […]
Entrepreneurs are notorious for giving marketing efforts a backseat to product development, funding and other immediacies. This oversight costs them. A solid marketing strategy should be built into the business plan from the start and implemented as soon as you have a minimum viable product (MVP). As Mark Cuban says, “sales cure all.” The inverse corollary would be that a dearth of sales dooms an enterprise.