True Adherence, a fitness-tech startup and one of the companies in the new Master of Business Creation program at the David Eccles School of Business, won first place and a $15,000 cash prize at the University of Louisville Brown-Forman Cardinal Challenge during the final event in Louisville, Ky., on Feb. 28-29.
Now in its 13th year, the competition featured business concepts presented by MBA and graduate students from 12 of the world’s leading university entrepreneurship programs.
“Winning the Cardinal Challenge was great,” said Kyle Poulin, who co-founded True Adherence with Chris Bright, who is also in the MBC program. “We received incredible feedback, mentorship, and connections interested in providing the capital we need to grow True Adherence.”
True Adherence is working to make weightlifting safer and more effective with a real-time biomechanics feedback platform. It uses an infrared camera to create a dot map, which then tracks the movements of joints and body parts. True Adherence then quickly calculates a form score and provides feedback on ways to improve technique.
Beyond this competition, True Adherence is also making progress in other areas. It was named one of the Elite 8 finalists in the Student Startup Madness planned as part of the SXSW event this year. It was first runner-up at TigerLaunch in Seattle. It presented at the Motionsoft Technology Summit in September. The founders plan to present at the SCW California Expo in March. And they are expanding their exercise library.
What’s next for True Adherence?
“We’re beginning to install units for our partner development program,” Poulin said. “The first unit is going to Colorado. After a few weeks of attending various conferences, we’ll begin a few local installations. There are a few exciting partnerships in the works, but we’ll leave those for a future announcement.”
Learn more about True Adherence at trueadherence.com.
