If you need a way to commemorate your most recent outdoor adventure, Roaming Heart is doing just that.
Founded in 2018 by Audrey Tran, the Utah-based company sells vibrant stickers, apparel, and goods inspired by the outdoors. Tran is now improving the business and building sales by participating in the Master of Business Creation (MBC) program at the University of Utah’s David Eccles School of Business.
“Our mission is to connect people to the outdoor places and memories that they love most and then inspire the next adventure,” she said. “I like to think of our products and designs as a very unique and vibrant time capsule that you get to carry with you every day to remind you of something from a far-off place and time and bring a sense of nostalgia and excitement for the next adventure.”
Tran founded the company while pursuing her undergraduate degree at Southern Utah University. She frequently took weekend road trips and would collect stickers, pins, souvenirs, or other products to bring memories of the trip home.
Early on, she noticed that many of the designs were low quality or did not accurately capture the place and landmarks she was visiting. Tran decided to try her own hand at making these products. A friend organized an event on campus and encouraged Tran to design a few stickers to sell. She invested $100 into the products and almost quadrupled that initial investment on her first day.
Tran enrolled in the MBC program to grow and scale Roaming Heart. She said she needed guidance, structure, and networking, which are core facets of the program.
One of the biggest takeaways for Tran over the course of the MBC program has been her confidence. Entering a competitive space with little experience can be daunting, but Tran has always had the talent to push through. “It can be easy to believe you won’t succeed if you don’t have something novel,” she said.
Tran realized that she didn’t have to create some new innovation to succeed; rather, she could differentiate herself by doing things in a new, creative, inspiring way. With high-quality designs and a full line of products, her work strikes a unique chord with customers.
Roaming Heart’s designs are unique. Because they serve the purpose of connecting people to the memories of the experiences they have outside, she travels to every landmark that she draws inspiration from. Designing based on the experiences and feelings she has when visiting each landmark is how she connects most with her customers. People are able to resonate with Roaming Heart’s products because of the emotion and passion that Tran pours into her designs.
“Inside all of us is a roaming heart,” Tran said.
Learn more about Roaming Heart at roamingheart.co.
