Before starting the Master of Business Creation program at the University of Utah’s David Eccles School of Business, Julia Perry already had plenty of experience in the fashion world. She earned a BFA from the Fashion Institute of Technology in New York City and had worked with big-name companies like Ralph Lauren. But even as […]
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Campaign Against Distracted Driving
In October 2019, a giant phone with text animations appeared in the center of the University of Utah’s campus. The display was the centerpiece of a marketing campaign born out partnership between the U and Zero Fatalities, which shared the goal of making texting and driving a social taboo. It wasn’t the university, government agencies, […]
Handcrafted Skating Gear
Exploring the culture and advancement of the fastest sport on ice, NALZA is dedicated to the production of premium handcrafted skating gear. With the combination of functionality, durability, and premium design, NALZA is modernizing and changing the speed skating market. The co-founders of NALZA are J.R. Celski, an Olympic medalist and entrepreneur student at the […]
Wearable Pollution Sensor
Those who live in the Salt Lake Valley usually rely on the news to find important air quality warnings, but one student asked why we couldn’t just rely on ourselves instead. Tom Becnel is a Ph.D. student studying electric engineering with a passion for pollution. Tom Becnel and his team created a custom-made board with […]
Analyzing Inversions
Chris Rapp is a senior in atmospheric sciences at the University of Utah who developed a diagram explaining the relationships between meteorological variables, size of particles, and various pollutants that make up the inversion. The warm colored intersections on the diagram are positively correlated and the cool colors are negatively correlated with crosses representing no […]
Marketing Automation Platform
In this day and age, we are always busy and constantly searching for ways to make life a little bit easier. For businesses, sometimes it is a challenge to communicate with people interested in their product or stakeholders wanting to invest in the company. Cinch aims to better connect businesses with their consumers. A […]
Event Updates & Cancellations
We are canceling most events and moving some online for the rest of the spring semester due to COVID-19. Before attending events, please check our online calendar for updates here: https://lassonde.utah.edu/calendar. Or contact us at lassonde@utah.edu or 801-587-3836.
University of Utah Ranked No. 12 for MBA Entrepreneurship by US News
The David Eccles School of Business ranks No. 12 in the latest MBA rankings for entrepreneurship released today by US News and World Report. The rankings are for the year 2021. The Eccles School ranking is an improvement from the last year’s ranking of No. 17 for MBA entrepreneurship. In related rankings released earlier from […]
True Adherence Wins Grand Prize in Global Competition
True Adherence, a fitness-tech startup and one of the companies in the new Master of Business Creation program at the David Eccles School of Business, won first place and a $15,000 cash prize at the University of Louisville Brown-Forman Cardinal Challenge during the final event in Louisville, Ky., on Feb. 28-29. Now in its 13th […]
Everyone Deserves a Good Night’s Sleep
When Joseph Arrington was a child, he dreaded sleeping. Arrington, a University of Utah graduate student with an MBA, has suffered from various sleeping disorders, like sleep paralysis and sleep terrors, since his youth, and as an adult, he wanted to find a new solution to the parasomnias. His answer was a company — Beacon […]