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Topic: Books

30 Best Books for Aspiring Entrepreneurs

By Madeline Slack February 7, 2019 5 Comments Announcements, Resources, Tips & Tricks
Best entrepreneurship books

We begin learning from books at a young age and continue the trend all the way through graduation. Today, through websites like Amazon and Google, you can learn just about anything on any topic. However, some things are easier to learn than others. For instance, how to change a light bulb can be as simple […]

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U Alumnus Publishes “The Story Engine”

By Lassonde Staff May 26, 2017May 26, 2017 Leave a comment Announcements, Resources, Startups
The Story Engine

University of Utah alumnus Kyle Gray just published a new book to help you use content marketing to grow your company and brand. “The Story Engine” is an entrepreneur’s guide to content strategy and brand storytelling. The book makes the case that every entrepreneur has a story to tell, and it’s the most powerful asset […]

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New Book: ‘The College Entrepreneur’

By Lassonde Staff June 18, 2016June 18, 2016 Leave a comment Alumni, Resources
The College Entrepreneur - New book by U alum Kyle Gray

Many students struggle to find work that is interesting and rewarding when they graduate. You can’t follow the same well-worn path of simply “getting good grades and a degree” and expect different results. In fact, a lot of the value and opportunities that a university has to offer lies outside of the classroom. “The College […]

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