There’s a saying that if you are serving everyone, you are serving no one. As a business owner, you may be tempted to believe that widening your customer base will allow you to profit more than if you niche down, but you would be wrong. Stephanie Geisler shared this advice and personal examples in a […]

What is value, and how do you identify it for your business? Customers are searching for a product or service that solves their problem and delivers value. University of Utah alum Taylor Bench discussed the value we create in our businesses and how to identify and market it effectively in a recent workshop provided in […]

University of Utah alum and medical entrepreneur Brett Burton shared ideas on how to explore your competitive landscape in a recent workshop provided by the Lassonde for Life program —an alumni program open to all University of Utah graduates that provides free, lifelong entrepreneurial instruction and support. Brett is an entrepreneurial-minded bioengineer with experience in […]

It isn’t enough to have an idea or opportunity that you can execute. A thoughtful and intentional strategy for selecting your customer, launching a product, and evolving with the market is critical to success. Dylan Turner, co-founder and chief product officer for a global telemedicine company called doxy.me and graduate of the Master of Business […]

What separates successful entrepreneurs from those who want to be successful entrepreneurs? Many are stuck in their desire to start a business, convinced that they have not yet found “The BIG Idea.” Blyncsy founder and Lassonde Entrepreneur Institute alum Mark Pittman suggests that effectively identifying a problem can serve as the catalyst for a strong […]

Here’s the hard truth: great ideas don’t always make money. Market research can help you save time and money by knowing where to play and how to win. You must consider many factors to create a successful product or service. Is there motivation to purchase? Is there a market for the product? Is that market […]