Get advice for creating a new product and launching your idea. Our authors are faculty, staff, students and professionals. Read what lessons they can share about ideation, prototyping, company formation, law, marketing and more.
With billions of people across the globe on platforms from Yelp to Twitter every day, it’s difficult for a startup to exist without a stable social media presence. However, getting into the social networking world takes more poise and strategy than you may think, and it’s easy to get it wrong. Three University of Utah […]
As an entrepreneur, I am addicted to making a prototype, coming up with a company name, building a website and bouncing ideas off experts. You probably feel the same way. These are all fundamental steps to turn an idea into a startup, and great founders constantly strive to improve these steps through self-help resources and/or […]
I’m a 20-something-year-old, Caucasian, American, male living in Utah. Diversity is not the first thing anyone thinks when they meet me. And rightfully so. I’m part of the most privileged class of people in the world. Not only was I born in a developed country, am I college educated, come from Caucasian descent but I also […]
No successful product has ever been launched in its initial prototype form. So how can you ensure that your prototype will get to a level that will impress the market and better yet, actually sell? Think about the steps below, each is an integral part in coming to an effective and successful final product. 1. […]
From the dawn of modern business practice, lawyers, accountants and marketers faced the dilemma of how to get clients. In the beginning, those professionals often worked under traditional corporate structures with large overheads, and relied on people in need of their services to find them in the phonebook and walk through their office doors. As […]
Writing is hugely important for entrepreneurs who frequently have everything to do, but rarely enough time to get it all done. Figuring out what to say, how and when to say it, or where to put what you write can be challenging. Here are 10 writing tips that will make it easier: 1. No Second […]
As a law school graduate (not a licensed attorney), I empathize with many of my dear friends on the state of the legal market. As an entrepreneur, I lick my chops at the cutthroat opportunities it affords early-stage companies. Bringing together these two perspectives, here four tips for protecting your intellectual property (IP) and hiring […]
Many students hold onto amazing ideas because they lack funding. Ideas can be anything from social movements to devices that make life easier. But lack of funding is no longer a reason to stop developing your ideas. The Lassonde Entrepreneur Institute helps you innovate by providing many funding opportunities. All students are welcome to participate. […]
If you’re considering manufacturing a product, you should be aware of your options before defaulting to overseas factories. Here are five things to know about U.S. manufacturing so you can make the best decision for your business: 1. It’s not as expensive as you’d think There are a lot of bottom-line benefits to keeping your […]
There are so many benefits with selling products or services online. Relatively easy to start, flexibility, scaling, data-tracking, working remotely and so much more. With that being said, it may be easy relative to starting a physical brick and mortar business, but there is still a lot to learn and it is definitely still hard […]
