Get advice for creating a new product and launching your idea. Our authors are faculty, staff, students and professionals. Read what lessons they can share about ideation, prototyping, company formation, law, marketing and more.
The boom of e-commerce allows businesses to soar in sales using digital markets. Standing out against competitors is essential for startups to grow. In a busy marketplace, how can companies achieve this? Lassonde for Life, a lifelong entrepreneurial support program for University of Utah graduates, offered a workshop led by Katy Luxem to answer this […]
It can be difficult to determine the best approach for a successful launch to market when starting a company. With no guidelines for what works versus what fails, early-stage companies might be unsure of how to take the first steps. Chad Jardine has some good advice on the subject. A University of Utah MBA graduate […]
In today’s business landscape, sustainability is not just a buzzword but a crucial pillar of long-term success. As consumers, regulators, and investors increasingly prioritize environmental and social governance, the signs of a company’s sustainability—or lack thereof—become glaringly apparent. Identifying these signs is the first step towards transforming practices for the better, ensuring that businesses not […]
As an entrepreneur, you may not have access to expensive tools to help you manage your business. You’ve likely heard of AI (artificial intelligence) and wondered how you can use it to accelerate your business. Although you might not have a big budget for your startup, the good news is many AI tools are free […]
Everyone agrees that growing a business requires dedication, vision, and both strong leadership as well as a committed workforce to be successful. Yet one of the unfortunately overlooked developments in the last few decades has been how important sustainability has become to professional environments that used to relegate their environmental considerations to the backburner, or […]
Endless opportunities and innovation possibilities exist for companies to take on. However, most companies have only so many resources to use, so the trick is identifying the ideas with the most potential. How can companies decipher ideas and find the best ones? An up-and-coming technology, artificial intelligence, can help with this. In a workshop entitled […]
When it comes to launching a startup, getting funding in the initial stage is a tricky task. Creating and presenting high-quality pitch decks is one of the best ways to attract investors and receive funding. A solid pitch deck displays a company’s purpose, value, and profit potential. A recent workshop entitled “Pitch Decks” delved into […]
Unique business ideas are inspiring innovation everywhere, from technology to health care. How do entrepreneurs come up with all these ideas? In a world that never stops moving, innovating, and working around problems, new business opportunities are everywhere, just waiting to be tackled. A workshop entitled “Identify a Problem and Opportunity” has the scoop on […]
Great companies offer something more to customers than just products and services. The essence of a company, or its brand, stands to attract a loyal community, leading to more sales, and revenue in return. In a workshop titled “Build a World-Class Brand,” Josh Webber shared strategies to improve branding and outshine competitors. Webber founded Big […]
Are you interested in rapidly rapid prototyping your ideas? If you are, then you have come to the right place. In this article, I will share my experience to help you reach the next level to create your new product or service. Rapid prototyping is the ability to quickly generate models using 3D computer-aided design […]
