Confidence Through Custom Clothing

Born into a family of artists, Daisy Hall has always had an inherent passion for creativity. This, coupled with her love for fashion and unique expression, led this Lassonde Studios resident and University of Utah freshman to begin creating her own individualized clothing pieces. What started with simple materials, like fabric paint and secondhand clothing, has now become Hall’s official introduction to the world of entrepreneurship: Dayzsy Customs.

“Dayzsy Customs is my company, made for customizing clothing, tote bags, shoes … whatever I can get my hands on,” Hall said. “I get clothing from secondhand stores and revamp them by painting or drawing on them.”

Dayzsy Customs wasn’t born as a business idea and was instead a simple hobby for Hall, in the beginning. Pieces she created were for her own use, until she began to pick up on a public desire for unique items like the ones she was wearing.

“I started customizing clothes and wearing them out, and I noticed that people were complimenting me on my outfits,” Hall said. “They would be like, ‘Where did you get this?,’ and I’d say, ‘I painted them!’ I realized that there was a market for people who wanted customized clothing. It was something I enjoyed doing, and I thought it would be a great way to make some money.”

Hall’s mission goes deeper than just creating new pieces, however, and she has made it her goal to help people gain confidence and individuality through their clothing.

“I think it can be hard to find clothes that are different and fit my own taste,” Hall said. “So many people want their own style and don’t know what to wear. I think giving unique pieces can give people confidence … it can be a conversation starter.”

More articles like this in ‘Student Innovation @ the U!’

Find this article and a lot more in the 2022 “Student Innovation @ the U” report. The publication is presented by the Lassonde Entrepreneur Institute to celebrate student innovators, change-makers, and entrepreneurs.

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About the Author:

Mary Allen Mary Allen is an undergraduate student from Salt Lake City studying graphic design. She has been working in marketing with Lassonde since she began her time at the University of Utah and is also involved at the MUSS Board and the Daily Utah Chronicle. Her passions lie in the arts, sports, and outdoors.

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