Crafting Sustainable Jewelry

Brie Wahlstrom, a University of Utah student studying strategic communications, is turning heads in the world of jewelry with her brand WHAT iF. With a passion for creativity and sustainability, Wahlstrom is redefining the art of jewelry making while advocating for ethical practices.

It all started with a spark of curiosity. When Wahlstrom first got laid off from her job during the coronavirus pandemic, she tried to become a silversmith. Failure after failure, Wahlstrom learned the intricacies of being a silversmith. Recognizing her talent and eagerness to learn, her teacher provided her with extra tools to fuel her passion. Fast forward to today, and Wahlstrom has transformed her love for jewelry making into a thriving business. With determination and a touch of creativity, she was ready to kickstart her entrepreneurial journey.

But WHAT iF is more than just a business — it’s a brand with a purpose. Wahlstrom is committed to sustainability in an industry plagued by unethical practices. From sourcing ethically produced stones to incorporating recycled materials, Wahlstrom ensures that every piece leaves a minimal footprint on the planet. Her goal is to create a fully sustainable jewelry company that sets an example for others in the industry.

Unique designs are at the heart of WHAT iF. Wahlstrom’s creative process begins with finding the perfect stone that captures her imagination. She infuses her creations with a distinct flair, drawing inspiration from her surroundings, personal experiences, and diverse cultures. No two pieces are alike, making each item a one-of-a-kind treasure for her customers.

With her eye-catching designs, unwavering commitment to sustainability, and dedication to customer satisfaction, Wahlstrom is carving a niche for herself in the jewelry industry. WHAT iF is more than just a jewelry brand — it’s a testament to the power of combining creativity, sustainability, and entrepreneurship to make a positive impact on the world.

More articles like this in ‘Student Innovation @ the U!’

Find this article and a lot more in the 2024 “Student Innovation @ the U” report. The publication is presented by the Lassonde Entrepreneur Institute to celebrate student innovators, change-makers, and entrepreneurs.

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About the Author:

David Kale David Kale, a Lassonde Studios resident and community member, is pursuing a degree in operations and supply chain. Outside of the classroom, he finds joy in writing musicals, practicing photography and cinematography, and learning any new skill he can.

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