Empowering Women with Every Sale

SmartyPants Wear couldn’t have a better name. Selling harem-style pants, the student startup uses proceeds from each pair sold to support one month of primary school for a girl in a developing country. Co-founders MacKenzie Martin, a strategic communications student, and Brittany Becker, a business administration student, launched the company after traveling to 12 countries in the U’s Semester at Sea program. They returned with a new appreciation for style and social justice that they are pouring into the company. “We want to create the most good we can,” Martin said. smartypantswear.com

Find this article and a lot more in the 2016 “Student Innovation @ the U” report. The publication is presented by the Lassonde Entrepreneur Institute to celebrate student innovators, change-makers and entrepreneurs.

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