In a world where female hair and personal-care products focus on looks rather than functionality and accomplishment, University of Utah business student Sadie Bowler saw a need for a change.
That’s how SadieB Personal Care was born — a startup powered by girls with a mission to create products to empower girls.
Bowler has been passionate about hair from a young age, doing hair for weddings and dances since she was 14. This led her to constantly try new products, always on a search to find the perfect ones for her everyday use.
“I came up with the idea for SadieB on a camping trip,” Bowler recalled. “There was some discussion over my current favorite products, and it led to the realization that none of the products out there really connected to or spoke to girls. I wasn’t able to connect with any of the brand messages or missions out there.”
After some thought and planning, Bowler and her team decided to launch a set of products that would be useful and speak to girls — a mission statement that she hadn’t been able to find elsewhere.
“We started with the products and came up with different personas, focusing on girls’ abilities and activities, rather than looks they might be trying to achieve. We came up with four lines of personal care products, all based around different personas,” she said. “The athlete, the go-getter, the adventurer, and the creator.”
This entrepreneurial path Bowler began on eventually led her to the Lassonde Founders program at the University of Utah’s Lassonde Entrepreneur Institute, where she’s now been able to facilitate relationships with other people with a passion like herself.
Find this article and a lot more in the 2022 “Student Innovation @ the U” report. The publication is presented by the Lassonde Entrepreneur Institute to celebrate student innovators, change-makers, and entrepreneurs.