Erik Smith, the founder of Board Budder, a company specializing in 100% plant-based snowboard and ski wax, is not just creating a product: he’s pioneering a movement toward sustainable and eco-friendly practices in the snow sports industry. He is working toward this goal and growing his business in the Master of Business Creation program at the University of Utah’s David Eccles School of Business.
Board Budder is more than plant-based snowboard and ski wax; it’s a commitment to revolutionize the industry. Smith and his team offer ski and snowboard accessories alongside their eco-friendly wax.
“Traditionally, ski wax contains non-biodegradable or toxic chemicals such as paraffin wax, a byproduct of oil refining, and fluorocarbon, a compound linked to serious health complications,” Smith said. “We hope to offer an alternative, plant-based product that eliminates health risks and reduces the ski industry’s environmental impact while promoting the fun of skiing and snowboarding — the ultimate reason we love to get out on the slopes. We want to help everybody shred responsibly.”
The genesis of Board Budder was sparked by Park City’s announcement of new regulations on certain chemicals in ski wax. Motivated by a love for the sport and a commitment to sustainability, Smith sought to develop an alternative wax that aligns with environmental goals while maintaining the thrill of skiing and snowboarding.
Smith envisions expanding Board Budder’s presence across the United States and securing a spot on the shelves of major outdoor retail stores. The ambitious plan includes breaking into the surf and skate industry and fostering a community of enthusiasts dedicated to preserving board sports.
Board Budder isn’t just about wax; it’s a symbol of conscious consumerism and a step towards ensuring that future generations can continue to enjoy the thrill of the slopes sustainably.
More articles like this in ‘Student Innovation @ the U!’
Find this article and a lot more in the 2024 “Student Innovation @ the U” report. The publication is presented by the Lassonde Entrepreneur Institute to celebrate student innovators, change-makers, and entrepreneurs.
