It can be difficult to determine the best approach for a successful launch to market when starting a company. With no guidelines for what works versus what fails, early-stage companies might be unsure of how to take the first steps. Chad Jardine has some good advice on the subject. A University of Utah MBA graduate […]
Endless opportunities and innovation possibilities exist for companies to take on. However, most companies have only so many resources to use, so the trick is identifying the ideas with the most potential. How can companies decipher ideas and find the best ones? An up-and-coming technology, artificial intelligence, can help with this. In a workshop entitled […]
When it comes to launching a startup, getting funding in the initial stage is a tricky task. Creating and presenting high-quality pitch decks is one of the best ways to attract investors and receive funding. A solid pitch deck displays a company’s purpose, value, and profit potential. A recent workshop entitled “Pitch Decks” delved into […]
Unique business ideas are inspiring innovation everywhere, from technology to health care. How do entrepreneurs come up with all these ideas? In a world that never stops moving, innovating, and working around problems, new business opportunities are everywhere, just waiting to be tackled. A workshop entitled “Identify a Problem and Opportunity” has the scoop on […]
Great companies offer something more to customers than just products and services. The essence of a company, or its brand, stands to attract a loyal community, leading to more sales, and revenue in return. In a workshop titled “Build a World-Class Brand,” Josh Webber shared strategies to improve branding and outshine competitors. Webber founded Big […]
Are you unsure where to sell your product or service? In a world with seemingly endless sales channels, identifying the right ones for your business can define your success. From traditional retail to virtual e-commerce platforms, University of Utah alumni and e-commerce entrepreneur Josh Hadley walked through what to consider when selecting the most compatible […]
We can often confuse price with cost. Fundamentally, price and cost have many similarities. However, understanding how to price your product or services beyond consideration for standard costs will prevent you from leaving profits on the table. Chad Jardine is the CEO and a founding partner at CMO Zen, a fractional CMO firm specializing in […]
There’s a saying that if you are serving everyone, you are serving no one. As a business owner, you may be tempted to believe that widening your customer base will allow you to profit more than if you niche down, but you would be wrong. Stephanie Geisler shared this advice and personal examples in a […]
What is value, and how do you identify it for your business? Customers are searching for a product or service that solves their problem and delivers value. University of Utah alum Taylor Bench discussed the value we create in our businesses and how to identify and market it effectively in a recent workshop provided in […]
University of Utah alum and medical entrepreneur Brett Burton shared ideas on how to explore your competitive landscape in a recent workshop provided by the Lassonde for Life program —an alumni program open to all University of Utah graduates that provides free, lifelong entrepreneurial instruction and support. Brett is an entrepreneurial-minded bioengineer with experience in […]
