For a startup, facing challenges is inevitable. In a world that is constantly changing, entrepreneurs must prepare to adapt. How can businesses overcome obstacles and thrive? A Lassonde for Life Workshop titled “From Seeing Challenges to Opportunity” answers this question. Lassonde for Life is a free and life-long support program created to aid University of […]
The boom of e-commerce allows businesses to soar in sales using digital markets. Standing out against competitors is essential for startups to grow. In a busy marketplace, how can companies achieve this? Lassonde for Life, a lifelong entrepreneurial support program for University of Utah graduates, offered a workshop led by Katy Luxem to answer this […]
It can be difficult to determine the best approach for a successful launch to market when starting a company. With no guidelines for what works versus what fails, early-stage companies might be unsure of how to take the first steps. Chad Jardine has some good advice on the subject. A University of Utah MBA graduate […]
Endless opportunities and innovation possibilities exist for companies to take on. However, most companies have only so many resources to use, so the trick is identifying the ideas with the most potential. How can companies decipher ideas and find the best ones? An up-and-coming technology, artificial intelligence, can help with this. In a workshop entitled […]
When it comes to launching a startup, getting funding in the initial stage is a tricky task. Creating and presenting high-quality pitch decks is one of the best ways to attract investors and receive funding. A solid pitch deck displays a company’s purpose, value, and profit potential. A recent workshop entitled “Pitch Decks” delved into […]
Unique business ideas are inspiring innovation everywhere, from technology to health care. How do entrepreneurs come up with all these ideas? In a world that never stops moving, innovating, and working around problems, new business opportunities are everywhere, just waiting to be tackled. A workshop entitled “Identify a Problem and Opportunity” has the scoop on […]
Great companies offer something more to customers than just products and services. The essence of a company, or its brand, stands to attract a loyal community, leading to more sales, and revenue in return. In a workshop titled “Build a World-Class Brand,” Josh Webber shared strategies to improve branding and outshine competitors. Webber founded Big […]
Are you unsure where to sell your product or service? In a world with seemingly endless sales channels, identifying the right ones for your business can define your success. From traditional retail to virtual e-commerce platforms, University of Utah alumni and e-commerce entrepreneur Josh Hadley walked through what to consider when selecting the most compatible […]
We can often confuse price with cost. Fundamentally, price and cost have many similarities. However, understanding how to price your product or services beyond consideration for standard costs will prevent you from leaving profits on the table. Chad Jardine is the CEO and a founding partner at CMO Zen, a fractional CMO firm specializing in […]
There’s a saying that if you are serving everyone, you are serving no one. As a business owner, you may be tempted to believe that widening your customer base will allow you to profit more than if you niche down, but you would be wrong. Stephanie Geisler shared this advice and personal examples in a […]
