How many acronyms, charts and consultations have you gone through just trying to find the right marketing strategy? While it is true that every product and business needs an individualized approach, there are some universal truths that pop up in every marketing campaign. Tyler Tate, marketing expert (see some of his work at tsquaredsports.com), offers […]
Pitching is a unique language of the mind. Unfortunately, the part of the brain that delivers a pitch is not the same part of the brain that receives it. Therefore, a skilled translator is needed–which is where you come in! Nolan Yager is a student at the University of Utah and a frequent pitcher who […]
The Tiburonia Granrojo, better known as the “big red jellyfish,” was discovered in 2003. Although it is an unknown species to most, the jellyfish is considered the world’s most efficient animal. That is much like what Big Red Jelly, a University of Utah student startup, wants to provide through a marketing and strategy formula in the […]
With billions of people across the globe on platforms from Yelp to Twitter every day, it’s difficult for a startup to exist without a stable social media presence. However, getting into the social networking world takes more poise and strategy than you may think, and it’s easy to get it wrong. Three University of Utah […]
Entrepreneurs are notorious for giving marketing efforts a backseat to product development, funding and other immediacies. This oversight costs them. A solid marketing strategy should be built into the business plan from the start and implemented as soon as you have a minimum viable product (MVP). As Mark Cuban says, “sales cure all.” The inverse corollary would be that a dearth of sales dooms an enterprise.