Entrepreneurs are notorious for giving marketing efforts a backseat to product development, funding and other immediacies. This oversight costs them. A solid marketing strategy should be built into the business plan from the start and implemented as soon as you have a minimum viable product (MVP). As Mark Cuban says, “sales cure all.” The inverse corollary would be that a dearth of sales dooms an enterprise.
- Lassonde Information Session & Tour (In-Person or Virtual) Friday, February 14, 2025, 12:30 - 1:30pm
- Student Leadership & Scholarships: Regular Application Deadline for 2025-26 Saturday, February 15, 2025
- Get Started with Your Business Idea Session Tuesday, February 18, 2025, 12:15 - 1pm