When Aaron Dobron entered the Master of Business Creation (MBC) program at the University of Utah’s David Eccles School of Business, he knew that he had a great business idea. Dobron is the co-founder of ArtCiel, which he describes as a “brand-new, state-of-the-art technology.” ArtCiel uses vertical wall printing to allow consumers to apply images and graphics directly onto wall surfaces, whether it’s drywall, glass, brick, or cement. As an undergraduate at the U, Dobron studied material science engineering and multidisciplinary design. He used this background to develop ArtCiel, and he also was involved in the Company Launch program, Rush to Revenue and GetSeeded Program at the Lassonde Entrepreneur Institute. Entering the MBC program, Dobron wanted to make his company more marketable. “We have an amazing technology but need an effective way to showcase that to the world,” he explained.
The Lassonde Entrepreneur Institute is one of Artceil’s clients. It has installed three murals at Lassonde Studios. The murals are illustrations designed by students in the Lassonde community. One is of team of small robots building a large robot, one is an outdoor landscape, and one is a reproduction of an exceptional whiteboard drawing the institute wanted to place permanently on the wall.
Dobron is working hard to take his business to the next level. “One major goal is getting a marketing team together to showcase what this technology is capable of,” he said. He also wants to increase key resources, like the printers used to create the images and vans to transport products. Right now, the company is running on limited resources — one printer, one van, and partial operators. Dobron said the resources in the MBC program are “phenomenal,” and he wants to use this degree to grow his company.
Learn more about ArtCiel at artciel.com.
Find this article and a lot more in the 2020 “Student Innovation @ the U” report. The publication is presented by the Lassonde Entrepreneur Institute to celebrate student innovators, change-makers, and entrepreneurs.