Beast & Baron: Beard Oil Made with Real Ingredients

When Gary Urry, a medical laboratory major from the University of Utah, noticed a lack of facial hair products made without synthetic ingredients, he decided to craft his own solution. After taking an organic chemistry class while working towards his undergrad degree, Urry felt inspired to start experimenting with better ingredients. His company, Beast and Baron, creates premium beard oils and facial hair products made with all-natural ingredients. Beast and Baron’s good-for-you beard products are making a splash in the facial hair care industry in Utah.

All of Beast and Baron’s products are crafted with real, simple ingredients. Urry creates each product himself in small batches. He offers unique products that come in a variety of scents like Rocky Mountain Pine, Trapper’s Leather, Pacific NW Coffee, and Desert Sagebrush. Some of his products include beard balm, mustache wax, and beard oil. He creates all of his products using a base of natural ingredients like bee’s wax and jojoba oil. Then, he experiments by adding creative ingredients and scents. This differs from the ingredients used by most other facial hair products that contain synthetic ingredients and filler oils to increase profit margins. Beast and Baron also differs from the competition because all products are handmade, ensuring the best ingredients and quality. Urry has perfected the ingredient ratios for his current products and is always creating new innovative scents and products for Beast and Baron.

Beast and Baron’s products are crafted with real, simple ingredients.

Beast and Baron made its debut at the Demo Day event hosted by Lassonde Entrepreneur Institute. Urry sold products and found great consumer information at the student-startup showcase at the University of Utah. He also received a Get Seeded grant  that helped him purchase the last supplies he needed to get his business up and running. Urry sells most of his products through farmers’ markets and his online shop. He is working on getting his products featured in other stores and marketplaces.

Urry feels motivated by the creative process of crafting his products and the other aspects of running his own business. He enjoys being an entrepreneur because he is able to have full control of his products from start to finish. Through running Beast and Baron, Urry has learned about everything from packaging design and branding to product creation.

In the future, Urry would like to expand Beast and Baron’s product line to include a wider range of products. He also wants to expand beyond products that are only for men who have facial hair by offering products crafted for everybody. All-natural aftershave and skin salve are next in the works for Beast and Baron. Beast and Baron is certainly a company to watch out for in the facial hair care industry.

Learn more about Beast and Baron at

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About the Author:

Avatar photo Gracie is a senior at the University of Utah. She is majoring in Marketing and minoring in Psychology. Gracie is from Heber, Utah and enjoys hiking, skiing, and travelling. Instagram: @gracie.maren and

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